Brand manual · Version 1.1 · November 2026

Tfutjana Mount Resort
and Sinos Restaurant

One place in Shiselweni, four things it sells: hospitality, adventure, wellness and learning. This manual keeps the logo, the colours, the words and the photography pointing the same way, whoever is making the poster.

Mkhondvo, kaKholwane · Shiselweni Prepared by Media Plug Eswatini mediaplugsz.com/tfutjana

01 · The mark

Logo

Two official files now: the primary lockup for light backgrounds, and the approved reversed lockup for dark ones, drawn from the AI artboards supplied on 12 November. Everything else is a downsized copy of those files.

On cream (preferred)

On white

Mark only, on green

Reversed, on deep canopy (v1.1)

Space, size, placement

Clear space around the logo	half the height of the mountain mark
Minimum width, full logo, print	35 mm
Minimum width, full logo, screen	140 px
Header height on this site	44 px logo, 36 px on mobile
Mountain mark alone	96 px on screen, never below 24 px

Why the mark alone

The reversed lockup is now approved for deep canopy (#0E2818) and black: white mountain outlines, white subline, red wordmark still. On medium Tfutjana green (#1A4D2E) it still does not work, because red on that green vibrates and fails contrast. There, use the cream panel or the mountain mark alone.

Approved 12 November: reversed full-colour lockup on deep canopy and black. Never recolour it further, and never set the red wordmark directly on medium green.

Do

Scale from logo.svg. It is vector, so it stays sharp at any size.
Keep the mark, wordmark and subline together at their drawn spacing.
Put the logo top left on documents, bottom right on posters.
Place it on cream #FCF9F4 or white.

Don't

Stretch, squash, rotate or add a drop shadow.
Change the letter colours, or trace a "cleaner" version by hand.
Put the full colour logo straight on a busy photo.
Build a new subline in a different typeface.

02 · Colour

Palette

Two sets, and they do different jobs. The logo colours are fixed inside the mark. The site palette carries the whole page.

Core palette (use this for everything)

Tfutjana green

#1A4D2E · R26 G77 B46

Headings, buttons, main surfaces. The default brand colour.

Deep canopy

#0E2818 · R14 G40 B24

Footer, gradients, overlays on photos.

Rock brown

#7A5230 · R122 G82 B48

Secondary accent: earth, self-catering, tour sections.

Signal red

#C1272D · R193 G39 B45

Alerts and party notices only. Never a background for body text.

Cream

#FCF9F4 · R252 G249 B244

Page background. Softer than white, warmer in print.

Paper cream

#FAF7EB · R250 G247 B235

Header bar, panels, the logo's home colour.

Moss ink

#54655D · R84 G101 B93

Navigation, secondary text, quiet labels.

Sand line

#E3D8C0 · R227 G216 B192

Borders, dividers, hairlines.

Logo colours (inside the file, do not redraw)

Wordmark red

#DE0C30

Mark green

#016E49

Mark orange

#FDA732

Mark blue

#5893E2

How much of each

60% cream and white, 30% green, 10% brown or red. Red stays the smallest share, so an alert still reads as an alert.

Accessibility

White on Tfutjana green and white on Deep canopy both pass at body size. Red on green does not, and neither does cream text on brown at small sizes. If a colour pair looks muddy, it is: use the ink colours for text.

03 · Typography

Type

No typeface was supplied with the logo, so the web system was set in two open-licence Google Fonts. Both are free for commercial use, which means nobody has to buy a licence to make a poster.

Outfit

Sans, weights 300–700. Headlines, prices, buttons, body copy. Used for everything by default.

Display / page title	Outfit 700 · 40–64 px
Section heading	Outfit 700 · 26–38 px
Card heading	Outfit 600 · 18–20 px
Body	Outfit 400 · 15.5–17 px
Label, eyebrow	Outfit 600 · 12 px, 0.16em tracking, caps

A quiet place with breath-taking views.

Libre Baskerville italic. One line of accent per page at most: a quote, a place name, a slogan under a photo. Not for body copy or buttons.

Open gap: if Tfutjana ever prints a big sign or vehicle livery, the two Google fonts carry no exclusivity. A licensed display face would need a purchase decision from you. The current system stays free for flyers, posters, menus and social.

04 · Image

Photography

Real visitors on real ground. Every image on this page is from the resort, not stock, and that is the rule. The four things people come for are the ones to show.

Landscape first

The grounds

Rooms

Families

Shoot like this

Place the mountain or the donga in the frame; the name means mountain.
Horizon straight, or deliberately low for a summit shot.
Warm morning and late afternoon light; the greens hold better.
People doing something: climbing, swimming, eating, walking.

Not like this

Stock photos of other mountains. One swapped image and the whole page reads as someone else's resort.
Heavy filters, fake sun flare, HDR halos.
Logos, watermarks or text baked into a photo.
Guest faces at close range without their okay.

05 · Voice

Words

A place, not a brand campaign. Say where it is, what it costs, and what the visitor will actually be doing.

Say it plainly

"Day visit, E70 for adults, E50 for kids"	price + unit
"Booking and payment prior is essential"	terms, stated up front
"Chillas Corner", "Donga", "kaKholwane"	the real names
"Hospitality · Adventure · Wellness · Learning"	the four pillars, in that order

Leave out

"hidden gem" more than once a year
"unforgettable experience", "nestled", "escape to paradise"
Prices without a unit (per person or per room)
Claiming amenities that are not built yet
Emoji in body copy; they date a menu

One sentence that does the work

"An exclusively private, quiet place with breath-taking views in Shiselweni: stay, eat, hike, climb, heal."

06 · The fixed details

Names and numbers

These are the lines that must be identical on every poster, menu, invoice and social bio. Copy them from here.

Full trading name	Tfutjana Mount Resort and Sinos Restaurant
Short form	Tfutjana Mount Resort
Restaurant	Sinos Bouquet Garni Restaurant
Location	Mkhondvo, kaKholwane, Shiselweni Region, Eswatini
Region code (SEO)	SZ-SH
Currency	Emalangeni, written E or SZL

Bookings	7837 4027
Second line	7815 4650
WhatsApp	7837 4027
International form	+268 7837 4027
Website	mediaplugsz.com/tfutjana
Gallery	mediaplugsz.com/gallery

Check the number before you print. The 7837 4027 line is the WhatsApp booking line and the one on every CTA. 7815 4650 is the second phone, not a WhatsApp link.

07 · Files

Downloads

Take the vector, not a screenshot. The PDF is the whole manual for a printer or a new designer.

Brand manual (PDF) Logo (SVG, vector) Reversed logo (PNG, for dark) Mountain mark (PNG) Colour + type tokens (CSS)

Still open, and named rather than guessed: no CMYK values have been set for print, so a printer must convert from the hex values above and send a proof; the reversed lockup is a PNG exported from the AI artboards, not a hand-authored SVG, so a printer who needs vector must export from Tfutjana Logo.ai; no official typeface licence exists; no social handles are recorded on this page.

Tfutjana Mount Resortand Sinos Restaurant